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Self - greenwashing among young people aged 18 do 35
Křivánková, Simona ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this paper is to describe the consumer behaviour of young people in the Czech Republic in relation to sustainability. The thesis operates with the concept of self- greenwashing, which defines categories of young people's behavioural deviation from environmental values. The theoretical section describes greenwashing, on which the concept is based, then discusses the findings to date in relation to sustainability and concludes with a conceptualisation of the concept of self-greenwashing. The research section first describes the data collection method using focus groups and the data processing method using open and axial coding. Three focus groups were conducted with a total of 15 respondents ranging in age from 18 to 35 years. The results of the research confirmed the prevalence of self-greenwashing among young people and divided them into three groups according to their declared interest in environmental protection and real actions and influences on their behavior.
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A canon of the great Czechs in history books from 1918 and ways of shaping the historical consciousness of youth in the present
Kapustová, Irena
(en) The thesis focuses on the pantheon of historical figures in the history books of primary and secondary schools over the past century and in contemporary school history teaching. The theoretical part of the páper deals with terms with which the research part is dosely linked.These are primarily concepts such as historical consciousness, collective memory or narratives, and approaches to the analysis of textbooks, history books and their content analysis are also mentioned. The role of the teacher in the process of shaping historical consciousness is also briefly stated. The Czech pantheon of personalities and the rationale for the baseline selection is the subject of a follow-up chapter. The core part of the dissertation is its own research activity, the first part of which is represented by a content analysis of history textbooks. More precisely formulated chapters relating to the figures of the Czech pantheon examined. The next stage of research is already the application of mixed empirical research. This methodology is represented by an online questionnaire survey among primary and secondary school history teachers across the Czech Republic. We also used the method of in-depth interviews with tutors and focus groups with university students.
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Supervision of Professional Internships for Students of Social Disciplines at ZSF JU
PĚTIVLASOVÁ, Šárka
Future social workers are meeting with supervision already during their studies. The purpose of introducing supervision into practical teaching is the support of students in meeting the target characteristics of the graduate profile. The student acquires their own experience with supervision as one of the key instruments of the development of their professional competence. The work aims to map the opinions of students of ZSF JU social majors on the supervision of professional internships realized during their studies. A qualitative approach with a stratified sampling when students were addressed through a year speaker and the method was focus groups with students of social majors ZSF JU was chosen for the research. The data were evaluated by the open coding method and subsequent categorization of data. Students perceive the school supervising as useful for their further development. It was found that the experiences of students are very different. The first group of students would like the supervisors to change during their studies and to have education in the subject of supervision before they start their internships. The second group of students, on the other hand, would like the supervisors not to change so much so they could build trust with the supervisor. All students agreed that supervision made sense during their studies. In case of the credit is not granted by the supervisor but for example, by the practice coordinator, supervision would have greater meaning for them because they wouldn't have respect from the supervisor and could confide in them about the situation which has stopped or disconcerted them in their internship.
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Selection and structuring of the chemistry curriculum at the secondary school level - elements of the 1st and 17th group of the periodic table of elements
Vlčková, Tereza ; Čtrnáctová, Hana (advisor) ; Stratilová Urválková, Eva (referee)
The diploma thesis deals with the selection and structuring of the curriculum of the selected groups of elements in terms of inorganic chemistry, to be more specific the elements of the 1st and 17th group at the grammar school level. The theoretical part of the thesis presents the characteristics of the educational content and curriculum, the possibilities of graphical representation of the curriculum, current curricular documents and used chemistry textbooks at grammar schools. At the end of the theoretical part, the qualitative research method is discussed, namely a focus group. The practical part of the thesis contains modified schemes of the arrangement of the curriculum of the elements of the 1st and 17th group from the 1980s when a deductive approach to the content and arrangement of the chemistry curriculum was applied for the first time. To find out the current state, an analysis of RVP G and selected Czech and foreign textbooks was done. On their basis diagrams representing the content and structure of the curriculum of the elements of the 1st and 17th group were created. It proves that the deductive approach to the chemistry curriculum, which is problematic for pupils, is predominant even today. Therefore, a proposal for selecting and structuring of the curriculum of the selected PSP...
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Increasing quality of the social service of home for the elderly in Karviná
Mrlina, Rostislav ; Štegmannová, Ingrid (advisor) ; Tomšů, Lena (referee)
Diplomová práce se zabývá problematikou standardů kvality poskytovaných služeb, konkrétně zvyšováním kvality sociálních služeb Domova pro seniory v Karviné. Cílem práce bylo zjistit, jak se projevuje subjektivní vnímání pracovníků ohledně způsobu poskytování sociálních služeb na základě jejich poslání, zásad poskytování služeb, osobních cílů uživatelů služby a jejich chování a postojů. Teoretická část je zaměřena na definování kvality, a to v souvislosti s kvalitou poskytovaných služeb domova pro seniory, měření a zvyšování kvality sociálních služeb. Dále se zabývá přístupy zaměřené na člověka jako model, který může být vodítkem "dobré" služby v návaznosti na možné důkazy o zvýšení kvality poskytovaných pobytových služeb pro osoby vyššího věku. Ty vycházejí především ze standardů kvality poskytovaných služeb. Postoje a chování pracovníků jsou sledovány v rámci empirické části ve vybraných situacích, které jsou v organizaci považovány z hlediska přímé péče a ochrany práv uživatele za rizikové. Na základě výsledků z ohniskových skupin jsou vytvořena doporučení, která mohou být základem pro změny v pojetí kvality v dané pobytové sociální službě a nastavení programu jejího zvyšování. Klíčová slova: Sociální služby, domov pro seniory, kvalita, měření kvality, zvyšování kvality, kvalita života seniorů,...
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Movie as an addition intervention in the regime addiction treatment
Deckertová, Eliška ; Riegel, Karel Dobroslav (advisor) ; Miovský, Michal (referee)
Background: The effectiveness of exposure therapy in the treatment of addiction is a topic of discussion. The question remains whether movie exposure can be a meaningful intervention in regimen. A research project with a similar focus has not yet taken place in the Czech Republic, although the use of movies in addictology treatment is not new. Also, only a small number of similar studies can be found worldwide. Aims: The primary goal was to verify the possibilities of movie intervention as a supplement to the standard regimen treatment of addictions in the inpatient department of men of the Department of Addictology. Methodology: The diploma thesis is based on a qualitative research methodology supplemented by a questionnaire survey. Patients were selected by deliberate targeted selection. In addition to the general criteria for entering treatment, a cut-off of min. third week of treatment. The research group consisted of 22 patients with an average age of 39 years. The obtained data were analyzed mainly by means of content analysis of focus groups, based on the method of grounded theory. The research used 3 types of questionnaires focused on the current feelings of patients, appetite for addictive substances and evaluation of predefined problems that commonly occur in treatment. Results: The focus...
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objective: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. It were used qualitative research methods, such as focus group and in-depth interview. Also these methods of qualitative research together with informal interviews helped to analyse the appropriate tools of marketing communication. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. Realizing adverts on social network is planned for Facebook and Instagram platforms, which are currently a very powerful tool for marketing communications. PPC ad placement is designed for Google's web search engine, which also has a high potential for marketing communications. Other elements of the proposed marketing communications are questionnaire, e-mailing, search engine optimization and competition. The...
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Increasing quality of the social service of home for the elderly in Karviná
Mrlina, Rostislav ; Štegmannová, Ingrid (advisor) ; Tomšů, Lena (referee)
Diplomová práce se zabývá problematikou standardů kvality poskytovaných služeb, konkrétně zvyšováním kvality sociálních služeb Domova pro seniory v Karviné. Cílem práce bylo zjistit, jak se projevuje subjektivní vnímání pracovníků ohledně způsobu poskytování sociálních služeb na základě jejich poslání, zásad poskytování služeb, osobních cílů uživatelů služby a jejich chování a postojů. Teoretická část je zaměřena na definování kvality, a to v souvislosti s kvalitou poskytovaných služeb domova pro seniory, měření a zvyšování kvality sociálních služeb. Dále se zabývá přístupy zaměřené na člověka jako model, který může být vodítkem "dobré" služby v návaznosti na možné důkazy o zvýšení kvality poskytovaných pobytových služeb pro osoby vyššího věku. Ty vycházejí především ze standardů kvality poskytovaných služeb. Postoje a chování pracovníků jsou sledovány v rámci empirické části ve vybraných situacích, které jsou v organizaci považovány z hlediska přímé péče a ochrany práv uživatele za rizikové. Na základě výsledků z ohniskových skupin jsou vytvořena doporučení, která mohou být základem pro změny v pojetí kvality v dané pobytové sociální službě a nastavení programu jejího zvyšování. Klíčová slova: Sociální služby, domov pro seniory, kvalita, měření kvality, zvyšování kvality, kvalita života seniorů,...
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Trailer-targeting a potential audience
Brůnová, Lada ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects of movie trailers on potential audience. Collected data through quantitative methods of two uniform groups on the topic of movie trailers were studied by focus groups. This thesis focuses on understanding the approach of viewers on movie trailers and is trying to clarify when the movie trailers can act as a decision maker in order to change the approach and behavior of the audience. Thesis aims to offer a broader overview to the relationship between movie trailers and viewers and propose a guide how to read audiovisual works critically. The intention is to uncover that the scheme between text and context is characterized by complex processes of mediation and interpretation on the level of production, propagation and reception. The outcomes of the study can help to understand how viewers as consumers interpret...
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Psychosocial consequences of traumatic brain injury. Their impact on the patient's family.
Jira, František ; Kulišťák, Petr (advisor) ; Šivicová, Gabriela (referee)
Title: Psychosocial consequences of traumatic brain injury. Their impact on the patient's family. Author: František Jira Institution: Cathedra of psychology FF UK in Prague Supervisor: doc. PhDr. Petr Kulišťák, Ph.D. Number of pages: 116 Key words: traumatic brain injury psychosocial consequences family focus group grounded theory The submitted diploma thesis deals with the psychsocial consequences (related to the life among people) of traumatic brain injury. The main theme of the diploma thesis is the impact of these effects on the patient's family. The work consists of a theoretical and an empirical part. The theoretical part is divided into four spheres - neuroanatomy and pathology, brain injury, psychosocial consequences and rehabilitation. In the empirical part the author use a qualitative research approach to deal with the impact of psychosocial consequences after the traumatic brain injury to the patient's family. The research took place in association Cerebrum and Ústřední vojenská nemocnice Praha, it was conducted by the method of focal groups. The method of grounded theory was used for the consequent analysis. The result is an understandable processing of the extensive topic of the psychosocial consequences for people after brain injury. The work provides the detailed view of typical...
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